This is an operator-level breakdown of how smart creators turn attention into long-term ownership and why the VeeFriends model exposed an online business path most people completely missed.
Ben explains why creator backed IP has real staying power, how audience trust becomes a business asset, and why Gary’s early moves were a preview of where the internet is going.
Jon pushes on the practical side of it and why most creators never make the jump from content to long term ownership.
This is a breakdown of creator led IP, attention arbitrage, and the gaps that still exist for people who understand where value migrates online.
No hype. No slogans. Just the real operator angle on what Gary actually built.
If you like conversations that reveal how online businesses and creator brands actually work, this episode is worth your time.
Gary V – Should need no introduction
Pat Flynn – Creator of Deep Pocket Monster and Smart Passive Income.
Anne Bag – VFriends content creator
Saugy Waffles – VFriends content creator
Mikey J.Y. – VFriends content creator
Rob from V-Fam Sessions – VFriends content creator
Whiskey Jack – VFriends breaker/content creator
To The Moon Cards – VFriends breaker/content creator
VFriends – Gary V’s NFT/IP project with 10,255 series 1 and 55,555 Series 2 NFTs.
VCon – VFriends conference held in Minneapolis (3 times).
Deep Pocket Monster – Pat Flynn’s Pokemon Channel; 1.92M subscribers and 300 videos.
Short Pocket Monster – Pat Flynn’s Shorts Channel; 1M subscribers in 199 days and 2B views.
Card Party – Pat Flynn’s Pokemon event; 2,500 attendees year 1, 3,500 year 2.
Smart Passive Income – Pat Flynn’s original passive income blog/business.
OpenSea – NFT Marketplace mentioned for royalties.
00:00 – BK and his VeeFriends belief
03:25 – How VeeFriends got started
06:26 – Is this just the start?
13:45 – Were you into him?
21:35 – You don’t have to be an expert to build it
23:00 – How to start and create content
29:30 – Will it all be AI?
34:05 – What would Gary say?
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© Low Bar Podcast 2025
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