She Quit $80K Coaching to Sell $17 Digital Products

Cat Howell built an eight figure agency, but after hitting a breaking point she walked away and went through multiple pivots before landing on a simpler model that worked.

She shares how that experience changed how she thinks about business, and how emotional state and belief systems directly impact performance.

In this episode, Ben and Jon talk with Cat about both the personal and operational side of that transition.

Cat explains how low ticket digital products can scale using Facebook ads, simple funnels, upsells, and strong messaging, and why most people fail when trying to make low ticket offers work.

They also get into the less talked about side of business. How burnout shows up, how internal beliefs affect decisions, and why more revenue does not always lead to better outcomes.

This episode is both a breakdown of a $17 funnel generating $80,000 per month and a real conversation about what it takes to build a business that is actually sustainable.