BK Might Buy a Business (Here's What He’s Looking At)...

You don’t know how addictive cash flow is until it’s gone…

Those chunky deposits hitting your bank every single month…

The momentum. The oxygen. The identity.

So BK has been quietly shopping for a new business.

Empire Flippers. Flippa. Independent deals. Weird niches. Smart niches. Dumb niches that might be secretly brilliant.

And today, BK walked Jon through all of them, with zero filter, to see whether he’s lost his mind or stumbled into something great.

Here’s the what they looked at…

The First Realization: Buying a Business Always Looks Easier Than It Is

Jon didn’t even let BK finish his first sentence before dropping the truth:

“It’s going to be more work than you think. Always.”

When you acquire something, you aren’t buying a clean machine (no matter how much due diligence you do), you’re buying a box of surprises:

• Supplier nightmares

• Bad documentation

• Branding that looked fine until you realize the founder’s cousin designed it

• Weird operational duct tape

• Margin issues nobody mentioned

• Numbers that look great… until you understand add-backs

Buying a business is buying someone else’s mess, and the hope you see a better future than they did.

But BK wants cash flow now, not two years from now…

Deal #1: The Shampoo Bar Brand

Price: $34K
Profit: ~$1K/month
Product: Shampoo bars (yes, bars)
Channel: Mostly Amazon
TACoS: 7% (juicy)

Why BK Liked It:

• People rebuy shampoo.

• The niche is exploding.

• The branding was… okay-ish.

• They were drastically underpriced.

• Margins could improve instantly with price bumps.

Why It Gave Him Pause…

• Thin margins.

• EU-based suppliers = potential risk for a US based business

• Not much creative work done.

• BK made an offer was significantly lower than their asking price.

This one didn’t scream “run,” but it didn’t scream “buy me” either.

Deal #2: Colostrum Supplements

(A.K.A. Milk for Adults Who Want Superpowers, lol)

Price: $16K (with $12K in inventory)
Product: Bovine colostrum powder
Brand: Actually beautiful
Problem: Hyper-competitive niche
Opportunity: Strong aesthetic (feminine, wellness-driven) in a market filled with ugly brown bottles

Why This One Was Tempting:

• It’s basically paying cost for a brand that’s already built.

• Great photography and packaging.

• Supplements = rebuy heaven.

• Huge potential upsell tree (collagen, lactoferrin, protein, etc.)

• Tons of room for price optimization.

What Jon Pointed Out…

• Branding is fine but not iconic.

• Supplements are war.

• Market is insanely crowded.

• You must ask: Do you want to be the colostrum guy?

BK doesn’t.

Also: colostrum flares his rosacea. Which feels like a sign from God.

Next.

Deal #3: Wooden Magnetic Tiles (The “Earth Tiles” Brand)

The moment BK saw this one, something clicked.

This wasn’t just a business opportunity, it was personal.

BK’s 4-year-old autistic son plays with sensory toys constantly.

Magnetic tiles. Sorting toys. Montessori tools.

Stuff with textures, colors, and patterns. His brain works beautifully differently, and watching him create order out of chaos is magic.

So when Ben saw a wooden magnetic tile company…

He fell in love.

Why This One Hit Hard

• Zero competitors offering wooden tiles.

• Beautiful reviews.

• Montessori aesthetic.

• High price point.

• Brand story built on sustainability and simplicity.

• Natural expansion into dozens of sensory toys.

• Evergreen buyers: parents, teachers, therapists, schools, OT clinics.

The Problem So Far…

They ghosted BK.

Ben reached out:

• Through Flippa

• Through their website

• Through Amazon messages

• Through email

Nothing.

It’s like they listed the business… then vanished.

Even Jon was annoyed.

This brand has real potential, but the founders are MIA.

Deal #4: Sensory Swings

Another sensory brand. Another seller who won’t respond.

But the product…

• Simple

• Cheap to source

• Highly in demand

• Easy to brand

• Perfect for bundling

• A great beachhead product

This one got BK deeper into the sensory niche mentally.

The Breakthrough:

If he can’t buy a sensory brand… maybe he should build one.

The more BK sat with this niche, the clearer it became:

Sensory isn’t a product.

Sensory is a mission.

Millions of families have kids who benefit from these products, even without diagnoses.

Every preschool has sensory stations…

OT clinics depend on this stuff…

And there is no dominant brand.

None.

This is a white-space market waiting for a leader.

The Concept:

Epic Elephant; A Sensory Brand With Soul

The domain costs $2,000.

BK hasen’t bought it yet.

Because if he buys it, then he’s fully committing.

But here’s the vision:

1. A high-ticket dropshipping storefront (fast cash-flow)
2. Layering in private-label sensory products
3. Acquiring small sensory brands over time
4. A potential physical storefront / OT-friendly play space
5. A brand tied to my son — and to my mom (who loved elephants)
6. A vlog series documenting the entire build
7. A real brand with heart AND margins

Jon asked the only question that matters:

“Are you ready to trade time, not money, for this?”

And that’s the real founder question…

The Surprise Listing:

A $37M Digital PDF/Audio Business for Adults 50–80

Just as we wrapped up, Quiet Light sent over a listing that blew our minds:

• $37M in revenue

• $13M asking price

• 1.2 million email subscribers

• Digital info products only

• Grew 50% last year

• Niche: Memory, cognition, aging

This is the perfect example of:

“You can make tens of millions selling something simple if you solve the right problem for the right people.”

We both drooled over it.

But that’s not our path right now.

The Real Ending:

Buying a business isn’t really about buying a business.

It’s about answering one question:

What do you want to be about?

Colostrum?

Shampoo bars?

Sensory toys?

Digital aging programs?

Each one makes money. Each one has levers. Each one could work.

But only one made BK feel something.

Epic Elephant feels like home. It feels like a brand his son could grow into.

It feels like a business worth building, not just flipping.

So… BK is thinking he’s doing it.

And if he does — he’ll be vlogging the whole journey.

Daily. Raw. Transparent.

Exactly what we teach in the Low Bar “Short Series” framework.

Let’s see where this goes.