There are people quietly making $300,000, $400,000, even $500,000 a year working from home… selling other people’s products… with almost zero overhead.
No company, no ads, no brand building. In this episode we talk to Kayvon who has trained more of these people than anyone else to get the deal on how it works.
A lot of people hear “sales” and picture cold calls, door knocking, or telemarketers reading scripts to strangers.
That’s not what high-ticket closing is.
A closer:
Talks only to people who already raised their hand
Knows the product exists
Knows they have a problem
Knows they’re considering buying
Your job isn’t marketing.
Your job isn’t convincing.
Your job is taking someone who already wants the outcome and helping them cross the line.
No credit card = no close.
Everything else is just conversation.
Here’s the math that makes this obvious:
Typical deal sizes: $10k–$50k
Typical commission: 20%
One $10k sale = $2,000
Two sales per day = $4,000/day
That’s life-changing money for most people.
And the crazy part?
You don’t need an idea
You don’t need a product
You don’t need to be an entrepreneur
You don’t need a degree
You don’t need capital
You’re an intrapreneur; operating inside someone else’s business, with none of the overhead and a tonne of the upside.
On paper, closing looks easy:
Follow the script
Ask the questions
Listen
Get paid
In reality, most people fail, not because the opportunity isn’t real but because they won’t do the work.
Not the technical work.
The internal work.
Fear of failure
Fear of success
Lack of self-worth
No clear goal (“chief aim”)
Identity stuck at a lower income level
You can’t outsell your identity.
If deep down you see yourself as someone who “makes $3k a month,” that’s where you’ll stay, no matter how good the script is.
One of the biggest truths in the episode:
People aren’t failing because business is complicated. They’re failing because they won’t do simple things consistently.
Examples that kill results:
Not printing the script
Not showing up to calls
Not following the process
Not practicing
Not taking feedback
Not taking responsibility
Business systems work.
Sales frameworks work.
Opportunities work.
Many people don’t/won’t.
One of the most brutal lines in the episode:
“They don’t want to be closers. They just want people to think they’re closers.”
This applies to:
Entrepreneurs
Founders
Course buyers
“Wantrepreneurs”
Personal brand builders
Buying the course feels like progress…
Talking about the idea feels like progress…
Posting about the journey feels like progress…
None of that is progress.
Progress is doing the boring, uncomfortable, repetitive work consistently, when no one’s watching.
This is massive for anyone running a business:
Most companies stuck at $3–4M don’t need:
Another closer
Another setter
Another hire
They need the founder to level up.
The person who got the business to the first few million often isn’t the person who can take it to $10M+, unless they change how they think, lead, and operate.
You can’t outsource:
Conviction
Vision
Leadership
Identity
Trying to “buy” your way out of that never works.
One of the most actionable rules in the entire episode:
“I won’t build anything unless I know I can sell it.”
Many founders waste years building:
Courses
Products
Programs
Features
Businesses
…that the market never asked for.
What you want doesn’t matter.
What the market will pay for does.
Sell first.
Validate demand.
Then build.
This is a killer insight for sales and founders:
If the same offer, same leads, same price produces:
“Too expensive” for one person
“I need to think about it” for another
Easy closes for a third
The difference isn’t the offer.
It’s the person delivering it.
People project their own beliefs onto prospects.
If you think it’s expensive; they will too.
If you don’t fully believe; they’ll feel it.
The best closers don’t “handle objections.”
They eliminate them before they come up.
This is a foundational framework discussed in the episode:
Most people want:
Passive income
Mailbox money
Freedom
But they skip the first step.
The real order is:
Develop a high-income skill
Use it to create cash flow
Build a business (optional)
Invest profits into assets
High-ticket closing is one of the fastest high-income skills to learn.
High ticket dropshipping (done properly) is another.
Copywriting, systems, integrations, ads; all high-income skills.
School doesn’t teach this.
The market pays for it anyway.
One of the strongest modern takeaways:
AI doesn’t replace unskilled people.
It amplifies skilled people.
Examples from the episode:
AI call analysis
AI follow-up systems
AI objection handling
AI email sequences
AI roleplay and coaching
But AI is only as good as the person prompting it.
If you don’t understand sales, AI won’t save you.
If you don’t understand business, AI won’t build one for you.
Skill first.
AI second.
A recurring theme:
You don’t need to be special.
You don’t need to be brilliant.
You don’t need to be the best.
You need to:
Show up
Follow the process
Do the basics
Do it consistently
In today’s world, average effort puts you in the top tier, because most people won’t even do that.
This line quietly sums everything up:
“The tragedy isn’t that we aim high and miss.
It’s that we aim low, succeed, and call it good.”
Most people settle…
Not because they have to…
But because it’s comfortable.
Business, whether closing, ecommerce, or anything else, forces you to confront that.
And that’s why most people quit.
High-ticket closing is real.
Online business works.
But only if you do.
There are no hacks.
No shortcuts.
No magic scripts.
Just skills, identity, consistency, and responsibility.
Most people don’t fail because they chose the wrong model…
They fail because they refuse to become the person the model requires.
Kayvon Kay – Kayvon has trained over 30,000 sales reps across 101 countries. He’s the go-to for high ticket closing.
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00:00 — Joys of remote closing
01:20 — What is a closer?
05:45 — Closing vs traditional sales roles
12:15 — Do the hardwork and invest
25:27 — Don’t shoot so low
31:20 — Will you do the work?
39:30 — Wealth Triangle
43:30 — Changes in closing
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© Low Bar Podcast 2025
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